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Entrepreneurship Skills and Business Alignment (ESBA)

Course Title: Entrepreneurship Skills and Business Alignment (ESBA)

Objective: Equip participants with foundational entrepreneurship skills and business management strategies for starting, running, and sustaining a successful business.

Module 1: Starting a Business

Objective: Understand the essential steps in launching a business.

  • Definitions of Entrepreneurship
  • Ideation: Generating and selecting business ideas
  • Business Plan Development
  • Business Structures (Types & Sizes)
  • Understanding Basic Financial Statements
Activity: Develop a draft business plan based on your business idea.

Module 2: Building & Actualizing a Business

Objective: Learn the key elements in turning a business plan into a reality.

  • Choosing the Right Business Premises
  • Alternative Ways to Source Capital
  • Identifying & Hiring the Right Skills & Labor
  • Understanding Business Licensing & Regulatory Compliance
Activity: Group discussion on common funding sources for startups.

Module 3: Business Management

Objective: Explore the fundamental disciplines of managing a business effectively.

  • Strategic Planning
  • Financial Management
  • Marketing & Sales Strategies
  • Operations Management
  • Human Resource Management
  • Technology & Equipment Integration
  • Effective Business Communication
Activity: Create a simple business budget and marketing plan.

Module 4: Business Sustainability

Objective: Understand how to ensure long-term business success.

  • Meeting Customer Needs
  • Industry Dynamics & Competitive Advantage
  • Innovation & Authenticity in Business
  • Avoiding Complacency & Striving for Operational Excellence
  • Integrity & Business Ethics
  • Flexibility in Business Strategies
  • Building Brand Loyalty & Customer Retention
Activity: Identify key risks in business and how to mitigate them.

📚 Learning Resources

  • Case studies on successful entrepreneurs
  • Business strategy insights from Harvard Business Review
  • Recommended Books:
    • The Lean Startup by Eric Ries
    • Rich Dad Poor Dad by Robert Kiyosaki
    • Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

🎯 Course Outcomes

  • Ability to create a structured business plan.
  • Knowledge of financial planning and business structures.
  • Understanding of marketing, sales, and business management principles.
  • Strategies for business sustainability and growth.


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